Glossary
Survey & research glossary
Plain-English definitions of the terms you’ll meet when building surveys, quizzes, and feedback programs.
Net Promoter Score (NPS)
A metric for customer loyalty based on a single 0–10 question.
Read definitionCustomer Satisfaction Score (CSAT)
A metric that measures how satisfied customers are with an experience.
Read definitionLikert Scale
A rating scale used to measure attitudes and opinions.
Read definitionFormative Assessment
Low-stakes checks that monitor learning during instruction.
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